Checking in from Google Latitude lets you easily share the places you go with friends, and you can even choose to get check-in notifications or automatically check in to make it even easier. In addition to sharing places, you can also gain status as a “Regular”, “VIP”, or “Guru” at places depending on how often you’ve checked in there. You can even see your progress along the way by tapping your current status. I’ve been checking in almost everywhere I go, and after a steady stream of caffeination at my favorite coffee shop, I’m proud to be a Guru there!
Today’s mobile phones offer a smart way for small business owners to engage their customers through
Mobile Marketing.
According to the Mobile Marketing Association, it’s “A set of practices that enables organisations and businesses to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network.” . . . . So what does this mean to YOU ?
iMobile Local provides some answers to some Frequently Asked Questions . . .
Q: How can a small business owner benefit from adding mobile to their marketing strategy ?
. . . says Macys.com’s CEO. Paul Demery
To keep customers happy, wireless networks that support the use of in-store mobile shopping will soon become mandatory for retailers, Peter Sachse, chief marketing officer of Macy’s Inc. and the chairman and CEO of Macys.com, said today at the National Retail Federation annual convention and expo in New York. Macy’s is No. 20 in the Internet Retailer Top 500 Guide.
Sachse made his comments during a general session entitled “Consumer 2020: What lies ahead for the retail industry.” The session’s moderator, Deloitte vice chair and U.S. retail leader Alison Paul, noted that some retailers oppose having in-store wireless to prevent shoppers from comparing prices with competing retailers.
Here is a recent tweet by Linda Bustos from GetElastic, the leading e-commerce blog:
“My prediction: WAY MORE mobile ecommerce sites, but not a huge jump in mobile transactions for physical goods”
Aside from Amazon and EBay numbers, there simply isn’t a lot of public information regarding trends in mobile e-commerce transactions. This makes the total volume hard to tell. Here are some observations that we’d like to share with you today:
60% of all internet searches are 'local'. Advertising appropriations are down, Giants are floundering . . . But internet marketing is EXPLODING !!! In most local markets YOUR competitors probably have no idea what they’re doing so if you’re reading this, the chances are you are already thinking way ahead of them ! 
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